Shop Open Monday to Saturday 9.30am 5.30pm. Visit or call us on 0207 2679403
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About Us


The London Bead Co. Ltd was first established over 35 years ago by Faye Niven & daughter Alexandra Kidd. 

Starting in Australia they moved to the other side of the globe to a little shop in Camden Markets, London.

Now located right opposite Kentish Town Tube Station, London. In a 2000 square foot treasure trove of all things beads, buttons, fabric, crystals, pearls, ribbon, threads, trimmings... anything your creative heart could desire.

With the added help of the third generation, Alexandra's daughter Madeleine, we pride ourselves on sharing our collective knowledge to our wonderful customers. 

Not forgetting Faye's Husband John. Who has been shifting furniture, shelving, stock and all things computer from day one. 










We have an enormous amount of stock in all ranges of beads & needlecraft items, as we provide a next day delivery service you are sure to get your items as soon as possible. 

Along with our Haberdashery, Delica & Seed Beads selection we have a huge range of Beads, Buttons, Fabric and more.

We are one of the major suppliers of Swarovski Crystal Elements, Pendants and Stones and hold and maintain stock of an excellent selection of colours, sizes and shapes.

We also have the largest selection of Thread Brands in London carrying the full ranges in over 10 brands.

We carry an extensive Ribbon selection suppling the most beautiful hand dyed Hannah Silk Ribbons and much more.

Please visit our pages to see all the wonderful things we have. 








Faye Niven

Specialising in Smocking, Knitting, Heirloom Sewing & Embroidery and teaching for over 40 years, Faye has turned her passion and knowledge into this business, thereby providing the materials to continue the traditions of these crafts for future generations.  

Alexandra Kidd 

Specialising in Beadwork, Alexandra was a pioneer of the Beadworker's Guild.

With over 29 years of experience creating, designing & teaching, shares her knowledge in beading, especially beadwork on the loom & free style bead weaving, with our many customers and students 


With all three generations now on the shop floor sharing the same passion for keeping creativity & art alive to help you.

Making something yourself by hand is a great accomplishment & will forever hold great sentimental value, however big or small. A far greater feeling then buying off the peg.

It has become increasingly difficult with Fast Fashion chains and the social standards to create something different and special.

We urge and encourage people to break this cycle and take time to buy and make quality items that could last a lifetime.